A.M. Castle & Co. Unveils Unified Brand Identity

A. M. Castle & Co. Unveils New Unified Brand Identity, Merging the Legacies of Banner
Industries and Castle Metals

A. M. Castle & Co. Unveils New Unified Brand Identity, Merging the Legacies of Banner Industries and Castle Metals

Oak Brook, Illinois – January 8, 2025 – A. M. Castle & Co., a global leader in the supply of high-performance metals and value-added services, proudly announces the launch of its new unified brand identity. This strategic rebranding effort reflects the company’s commitment to delivering specialized solutions across its core industries—Aerospace, Industrial, and Medical—while enhancing its global service capabilities and optimizing supply chain operations.

The rebranding comes a little over a year after the November 2023 merger of Castle Metals and Banner Industries under the ownership of MiddleGround Capital, a private equity firm specializing in industrial investments. This milestone marks the integration of eight specialized divisions—Banner Commercial™, Banner Medical™, Banner P&M Supply™, Castle Metals Aerospace™, Castle Metals Industrial™, Edge International™, National Kwikmetal Service® (NKS), and Supra Alloys™—under the historic A. M. Castle & Co. name, a legacy that dates back to 1890. Each division will maintain its name and specialized focus, with updated branding that reflects a cohesive corporate identity.

A Unified Approach to Industry Expertise
This rebranding aligns the company’s operations by leveraging expertise across three industry-focused verticals:

• Aerospace: Supported by Castle Metals Aerospace and Supra Alloys.
• Industrial: Represented by Banner Commercial, Banner P&M Supply, Castle Metals Industrial, and NKS.
• Medical: Led by Banner Medical and Edge International.

This new structure is further supported by operations across five global regions: APAC (Asia-Pacific), Canada, EMEA (Europe, Middle East, and Africa), Mexico, and the USA.

Customer-Centric and Supply Chain Improvements
The rebranding will also improve cross-industry collaboration and provide customers with broader access to A. M. Castle & Co.’s complete portfolio of high-performance metals and processing capabilities. Notably, the company’s newly integrated supply chain structure will enable more efficient logistics, faster response times, and expanded access to specialized materials in key markets. Customers will benefit from:

• Localized, responsive service tailored to regional needs.
• Cross-selling opportunities enabling customers to benefit from a comprehensive range of solutions.
• Enhanced supply chain operations to reduce lead times and ensure consistent product availability.
• Updated sales materials and resources to reflect the unified brand and current offering.

Commitment to Excellence
“Our commitment to quality, innovation, and service remains unwavering,” said Dan Stoettner, CEO of A. M. Castle & Co. “This rebranding isn’t just about refreshing our look—it’s about aligning our operations, supply chain, and resources to serve our customers and partners more effectively. Under the leadership and support of MiddleGround Capital, we are better positioned to meet the evolving needs of the industries we serve.”

Rebranding Rollout Timeline
The transition to the unified brand begins today and will occur in phases through early 2025. Customers, vendors, and partners can expect continuous communication and support during this transition to ensure a seamless experience.

About A. M. Castle & Co.
Founded in 1890, A. M. Castle & Co. is a leader in the supply of high-performance metals and value-added processing services. With over 30 locations worldwide, the company serves industries across Aerospace, Industrial, and Medical market verticals, delivering expertise, innovation, and a legacy of excellence.

The company operates through eight specialized divisions—Banner Commercial™, Banner Medical™, Banner P&M Supply™, Castle Metals Aerospace™, Castle Metals Industrial™, Edge International™, National Kwikmetal Service® (NKS), and Supra Alloys™—and serves customers through five global regions: A. M. Castle & Co. APAC™ (Asia-Pacific), A. M. Castle & Co. Canada™, A. M. Castle & Co. EMEA™ (Europe, Middle East, and Africa), A. M. Castle & Co. Mexico™, and A. M. Castle & Co. USA™.

About MiddleGround Capital
MiddleGround Capital is a private equity firm specializing in middle-market industrial investments. As experienced operators with a hands-on approach, MiddleGround serves as a reliable partner, working alongside portfolio companies across all organizational levels to drive growth and build sustainable, long-term value.

FOR MEDIA INQUIRIES, PLEASE CONTACT:
Laura Mangus
Director, Marketing & Communications
A. M. Castle & Co.
Email: marketing@amcastle.com
Website: www.amcastle.com